Did you know that 47.8 million blog posts are written every day, and that’s just in WordPress! That equates to nearly 17.5 billion blog posts per year!
How are you supposed to get your blog posts to stand out in such a crowded marketplace? It’s not easy, but with practice and these tips you can give yourself the best possible chance of writing blog posts that actually help you sell.
1. Create a Magnetic Headline
Part of writing an attention-grabbing headline lies in how well you know the true needs of your market. If you can write a headline centered on their main concerns, you’ll get their attention even if it isn’t worded the best. So if you write a blog post for your accounting firm that serves private individuals, you’d write something like, “Are You Making These 5 Refund-Killing Mistakes?”
The next part of writing a headline involves your actual writing skill. If you don’t know what else to do in a title, using titles like the one at the beginning of this post “How to Write a Blog Post…” and list posts like “5 Tips for…” are your bread and butter.
What pro copywriters do, however, is keep a “swipe file.” It’s simply a list of blog titles proven to attract attention. I keep one and whenever I come across a new and attractive blog title, I add it in.
2. Write Blog Posts That Goes In-Depth
If there’s one thing most blog posts do not do well, it’s that they don’t go in-depth. Most people think 350-500 words are appropriate for a blog post because people have “short attention spans.”
I’ve heard it a million times, and it is true – if you don’t have anything good to say or you’re not a very good writer (always make sure you practice writing blog posts too).
However, you can keep people’s attention and build a heck of a lot more credibility by writing blog posts that are 800, 1000, 2000, or even 3000 words long. The longest I’ve ever written is 2100.
People do pay attention if you have good, specific information to offer. If your information is vague and you’re writing just to get 2000 words, you might rank better, but your blog post won’t result in more sales.
3. Show, Don’t Tell
At the beginning of this post, I could have said, “There are millions of blog posts going up every day – how do you make yours stand out?” Everyone knows that.
Instead, I cited a specific statistic that said just how many blog posts are published every day, and per year. That’s called showing.
The more you can show people who read your blog posts, the more engagement and credibility you build.
So if you write a blog post on SEO, explain the specific steps to doing what you’re supposed to do. Show people where to get links from. Show them what natural anchor text is, and that only 10-30% of your anchor texts can be exactly matched to your keywords.
One common objection I hear is, “If I tell my readers how to do something on their own specifically, they’ll just do it themselves and not hire me.”
That’s true – to an extent. But if you keep doing so far in-depth, they’ll eventually realize they can’t do what you’re saying on their own. Since they don’t have the time to do that, they have to hire someone – you!
A few do-it-yourselfers read the information and do it themselves, but they’re not likely to be willing to pay you anyway because they like to do it on their own. In-depth information is much to your business’s benefit than detriment.
4. Overcome Client Objections
If you keep hearing the same objection over and over, then write a blog post on it! One of the ones I hear is, “That price is too high for a simple blog post.”
I haven’t written the post on it yet, but I’m going to write on it soon. And in that post, I’m going to tell the readers what happens when you hire someone cheap to do a blog post versus hiring someone that costs more.
That way, instead of fielding the same question over and over, I can just point them to a blog post. And, there is the off chance that they’ll read it and be convinced to pay more for my writing services, although that mindset is hard to change.
5. Close with a Call-To-Action
Whether your blog has high or low traffic, it’s important to end with a compelling call to action. Your readers are much less likely to take your desired action if you don’t ask them to actually do it.
Blogs tend to do better with “soft-sell” calls to action. Usually, you ask the reader to read another post. You can ask them to contact you for a quote, but you don’t want to do that too often.
Regardless of what you do, make sure you use a CTA at the end. You can add a CTA to buy a Product, a Service or Hire you for a job.
If you Write a Blog Using this Formula, You’ll Surely Sell More
Regardless of your niche, your blog is really there to sell something, and now you know exactly how to write a blog for business purposes. You might be selling your services, or you might just be targeting more subscribers.
In any event, if you write in-depth, authoritative blog posts like these, you’ll build more credibility and get more sales.